It is pretty surprising that Apple chose Twitter over the more popular Facebook ie Apple and Twitter to power such applications.What could be the reasons? for this Apple and Twitter Facebook has more than twice the number of users than Twitter but has a very strong user connect agenda which could have clashed with Apple's want of control over its systems Apple and Twitter. Twitter, on the other hand, is a more subtle way to connect and could be built as an underlying technology easily.
Also, Facebook has an investment from Microsoft and Microsoft has deep rooted Facebook integration in its Windows Phone 7 devices, both these are big enough reasons for Apple to be looking for alternatives thats why Apple and Twitter And finally, failed talks over Apple's collaboration with Facebook for an iTunes based social networking service 'Ping' would not have helped the cause.
From Twitter's perspective it is a total win-win. They get to be on one of the most famous mobile platforms, across devices. Not only will it add to the number of Twitter users, but give its brand a much needed boost too.
Thanks : http://gadgets.ndtv.com/shownews.aspx?id=GADEN20110177233&Sec=NEWS&from=NDTV
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